Over the past few seasons the humble sweatshirt has risen up the sartorial ranks from unloved gym wear to a highly coveted hero piece. The ascent of the sweatshirt is in direct correlation with the resurrection and re-brand of the label Kenzo. When Carol Lim and Humberto Leon, who created cult store Opening Ceremony, took over Kenzo they infused the label with youthful, streetwise aesthetic. One of Kenzo re-brand success stories is without a doubt the now iconic sweatshirt.
— Grazia UK (@GraziaUK) August 30, 2013
The Kenzo sweatshirt craze started over a year ago, which in fashion terms is positively an epoch. However the sweatshirt has continued to grapple it’s way up the ladder of cool by taking centre stage on this season’s Givenchy runway.
Riccardo Tisci’s abstract Bambi sweatshirt is sure to pick up the mantel where Kenzo’s green tiger left off, already having spawned a huge waiting lists. The joy of this trend is that you don’t have to fork out £800 on to be able to buy into it. The high street and high end retailers alike are teaming with fantastic sweatshirts to suit every pocket and style.
— Laura Somoza (@LauraSomoza) August 30, 2013
I love this look paired with a luxe skirt, statement necklace and heels, but it looks equally killer with a pair of boyfriend jeans and converse.