I’ve been a fan of cult label Three Floor ever since it’s launch in 2011; its affordable price tag and bold fashion forward aesthetic makes the brand stand out a mile from other mid-priced labels. Whenever I’ve worn anything by Three Floor, people stop me in the street to ask where I bought it.

The Pre – SS14 collection has just landed and it is just as exciting and directional as Three Floor’s previous offerings. I’m particularly enamoured with the Reportoire Jacket, the Sunrise Sweatshirt and the Pleats and Thank You Dress.  Three Floor is inspired by fashion editors and bloggers, which explains why the clothes are directional yet wearable. The creative force behind Three Floor, Han Chong, is also responsible for Self Portrait – another brand I love.




All images courtesy of ThreeFloor.com

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